The team invited us to dive deep into their audiences and source insights that would challenge their assumptions and expectations. We completed several phases of research including usability testing; user journey mapping and requirements capture to establish their audience’s existing experience of UUK’s website.
Combining what we had learned through research with UUK’s organisational goals, we guided the team through workshops to wireframe page content and create blueprints upon which to build a website with user-centred foundations.
Fast forward and UUK’s new website had been launched. How was it performing? Did it answer their website visitors’ needs, tasks, and questions? Based on initial feedback and analytics, the team had suspicions and expectations about what was and was not working. Their natural next step was to initiate further usability testing to gauge their users’ perspectives. We provided a round of fast usability testing: short and rapid 1:1 sessions with members of their audience.