Meet our passionate team

Ali is a keen observer of the connection between brands and people. A proponent of a customer-first business world, Ali has worked in digital for over 20 years across Project & Account Management, UX, and as a business owner. Ali enjoys a pub lunch and camping with his family, but at home, he is mostly a climbing frame to his four young children.

Originally trained in Graphic Design, after graduating Jenny soon discovered an industry that perfectly blended her fascination with people and psychology, with creativity and design. Jenny is responsible for shaping long-term relationships with client teams, developing our products and services, and overseeing the delivery of projects for brands such as Burberry, Ellen MacArthur Foundation and The Open University. She loves sharing what she has learnt by facilitating training workshops and coaching junior team members. Outside of work you can find her exploring the local area or reading a good book.

Emma is naturally curious about why people do the things they do. Naturally, this led her to become a member of our research team. Educated to a Master’s level in Psychology, and a member of the British Psychological Society, Emma is always looking to improve her craft and learn more about the human mind. This means you will often catch Emma watching documentaries and reading in her spare time.