Meet our passionate team

Ali is a keen observer of the connection between brands and people. A proponent of a customer-first business world, Ali has worked in digital for over 20 years across Project & Account Management, UX, and as a business owner. Ali enjoys a pub lunch and camping with his family, but at home, he is mostly a climbing frame to his four young children.

Originally trained in Graphic Design, after graduating Jenny soon discovered an industry that perfectly blended her fascination with people and psychology, with creativity and design. Jenny is responsible for shaping long-term relationships with client teams, developing our products and services, and overseeing the delivery of projects for brands such as Burberry, Ellen MacArthur Foundation and The Open University. She loves sharing what she has learnt by facilitating training workshops and coaching junior team members. Outside of work you can find her exploring the local area or reading a good book.

Emma is naturally curious about why people do the things they do. Naturally, this led her to become a member of our research team. Educated to a Master’s level in Psychology, and a member of the British Psychological Society, Emma is always looking to improve her craft and learn more about the human mind. This means you will often catch Emma watching documentaries and reading in her spare time.

Dave is a digital strategist focused on and understanding how digital is impacting the way humans think, create and connect. He believes experiences are well, experienced rather than re-defined, and designs digital environments that support both business and human objectives. He is a Trustee of a Mental Health charity and is completing a Masters in Philosophy with a focus on the influence of technology on individuals, wider society and culture.

Having spent seven years working in market research across retail, travel and fashion, Amy brings her qualitative experience to improve the world for digital users. Amy is equally at home observing users exploring online services, delivering workshops, or immersed in analysis to reveal actionable insights. Outside work you’ll typically find Amy faffing with flowers or walking her beloved spaniel Pip on the beach.

Matt is a champion of common sense UX that positions brands as fans of their users, and friends with their customers. With a background in marketing, web, and app development in the public and charity sectors, Matt binds big picture vision to coalface detail. Outside of work, you’ll find Matt adventuring with his family near the sea on a paddleboard or bike.