We created a programme of workshop sprints to learn from a range of staff and volunteers, including Lifeboat Press Officers, Fundraisers, boatbuilding, and maintenance staff. We also recruited a group of future volunteers and employees, external to the RNLI to understand their expectations and desired workplace of the future.
Each persona workshop included empathy mapping exercises to understand the context, feelings, motivations, and pain points of their roles. We also probed the participants’ daily activities to build a picture of their day-to-day lives. Compiling the learnings and insights shared during the workshops, we created a synthesised user persona for each role.