Online conversion rate has improved by about 50%. When you’ve got a high volume of quotes coming through, it makes a huge amount of difference”.
Matthew Carter, Digital Marketing Manager, HomeLet Insurance
Throughout our research process, we work closely with your team to design an ongoing usability testing plan to fully explore which areas of your site you need help with. We’ll tease out all of those burning questions and design a usability test plan to gain insight into all areas of the user experience. Each round of user research is carefully planned to fit into your ongoing development process.
We design our usability testing research to allow you to see natural user behaviour at all times. We believe it’s essential to limit interruptions, and ensure our test scenarios encourage users to show us how they would normally use a site. We also make sure that we test the entire user journey, starting before they reach your site, looking at what they do during their visit, and where they go after they leave.
Your users spend more time on competitor sites than they do with yours. They shop around and visit multiple sites in one session. It’s essential to research your site alongside your competitors to get a true picture of the quality of your user experience. You’ll gain an understanding of your competitors’ UX successes and failures and we’ll provide you with a benchmark score that details the key areas for improvement.
A site that works well on desktop may offer a poor user experience on mobile and tablet. Our usability testing approach allows your team to observe users interacting with your site on all platforms as standard and delivers a final solution that works for users whatever device they’re using.
We’ve been conducting usability tests since 2007. Whether you need to improve online sales, conversion rates, user engagement, sentiment, or all the above, our consultants and researchers are here to help. We can start with a consultation to see what we can do to help you.
Since going live we have seen an “89% increase in conversion rates and customer satisfaction scores went through the roof.
David Oliver, User Experience Manager, LV
If you would like to know more about our User Research, or how we do our Usability testing just click the links below. Or if you would like to chat, you can get in touch.
Are you launching or planning a new digital product? Or do you want to test your website or app? Our expert team can help with user research, usability testing, and service design solutions.
01202 293652 adrianhopper@experienceux.co.uk
