Usability Testing 

It’s all too easy to make decisions based on a hunch, but when it comes to increasing conversions it’s essential to get a different perspective. We help you to quickly understand why your users behave the way they do to help you improve performance.

Join the clients we’ve empowered with Usability Testing

Online conversion rate has improved by about 50%. When you’ve got a high volume of quotes coming through, it makes a huge amount of difference”.

Matthew Carter, Digital Marketing Manager, HomeLet Insurance

Usability testing to improve conversions

Our focus on these core aspects throughout our research means that we never lose sight of the bigger picture:

Tailored Usability Tests

Throughout our research process, we work closely with your team to design an ongoing usability testing plan to fully explore which areas of your site you need help with. We’ll tease out all of those burning questions and design a usability test plan to gain insight into all areas of the user experience. Each round of user research is carefully planned to fit into your ongoing development process.

Natural User Journeys

We design our usability testing research to allow you to see natural user behaviour at all times. We believe it’s essential to limit interruptions, and ensure our test scenarios encourage users to show us how they would normally use a site. We also make sure that we test the entire user journey, starting before they reach your site, looking at what they do during their visit, and where they go after they leave.

Competitor Usability Benchmarking

Your users spend more time on competitor sites than they do with yours. They shop around and visit multiple sites in one session. It’s essential to research your site alongside your competitors to get a true picture of the quality of your user experience. You’ll gain an understanding of your competitors’ UX successes and failures and we’ll provide you with a benchmark score that details the key areas for improvement.

Multi-platform Usability

A site that works well on desktop may offer a poor user experience on mobile and tablet. Our usability testing approach allows your team to observe users interacting with your site on all platforms as standard and delivers a final solution that works for users whatever device they’re using.

Book a free consultation

We’ve been conducting usability tests since 2007. Whether you need to improve online sales, conversion rates, user engagement, sentiment, or all the above, our consultants and researchers are here to help. We can start with a consultation to see what we can do to help you.

Since going live we have seen an “89% increase in conversion rates and customer satisfaction scores went through the roof.

David Oliver - LV=David Oliver, User Experience Manager, LV

Find out more

If you would like to know more about our User Research, or how we do our Usability testing just click the links below. Or if you would like to chat, you can get in touch.

Let’s chat

Shine a light on the highs and lows of your user’s experience. Reveal quick wins for today and a user-centred way forwards for tomorrow. Let’s talk.

01202 293652