Watch out for the Cookie Monster
Cookies, GDPR and spreadsheets: Three conversation-stoppers. Pause for a moment’s consideration and I see a common theme: Respect, or the lack of it. Corporates…
How To Encourage Participation During Research
When people open up and participate, research creates conclusions and findings that present a true picture. To recognise the point of view of a…
Personalisation Is For The Customer Not The Bottom Line
Whilst personalisation helps a company have a sense of attachment to others, without careful consideration, it doesn’t necessarily mean more business. A well thought…
How To Step Aside From Your Own Assumptions
Bias is all around us. It can be good or bad, but when there is a goal to present how the world looks, a…
How Adapting As You Go Can Work For You
Even when goals are refined and written down, the process of getting there can often look unclear, especially when living in the moment. Business…
Being Customer Focused In 2021. What Does It Actually Mean?
With the hurdles that 2020 delivered, how does a customer-focused approach adapt where there is strength in conviction and the ability to stand shoulder…
Lessons From 2020 & Knowing Those We Serve
When we have a chance to pause and look back, appreciate the fact that we are all still here. The most important thing to…
How To Not Be Snared By The Tech
Adding an app, a chatbot, or a new piece of software isn’t necessarily going to make everything easier for you. Becoming lured by the…
Find Your Right Moments To Slow Down
Sometimes, slowing things down at the right moments can make a much stronger impact. Making a hasty decision, or adding a new piece of…
Working With Others For Your Long Term Reward
Understanding your audience helps them make better decisions and you to get the results you reached for. This is far healthier than running at…
What Is Humane Tech?
When technology is used in a way that enhances our capabilities and doesn’t exploit our vulnerabilities, this can build a positive future for business…
