Neutrality In Research Is Vital, However, We’re All People
Holding a compassionate poker face during research helps with unbiased feedback. Then again no one is a robot, a sense of warmness can still…
How To Encourage Participation During Research
When people open up and participate, research creates conclusions and findings that present a true picture. To recognise the point of view of a…
Personalisation Is For The Customer Not The Bottom Line
Whilst personalisation helps a company have a sense of attachment to others, without careful consideration, it doesn’t necessarily mean more business. A well thought…
Being Customer Focused In 2021. What Does It Actually Mean?
With the hurdles that 2020 delivered, how does a customer-focused approach adapt where there is strength in conviction and the ability to stand shoulder…
Lessons From 2020 & Knowing Those We Serve
When we have a chance to pause and look back, appreciate the fact that we are all still here. The most important thing to…
How To Not Be Snared By The Tech
Adding an app, a chatbot, or a new piece of software isn’t necessarily going to make everything easier for you. Becoming lured by the…
Find Your Right Moments To Slow Down
Sometimes, slowing things down at the right moments can make a much stronger impact. Making a hasty decision, or adding a new piece of…
Working With Others For Your Long Term Reward
Understanding your audience helps them make better decisions and you to get the results you reached for. This is far healthier than running at…
What Is Humane Tech?
When technology is used in a way that enhances our capabilities and doesn’t exploit our vulnerabilities, this can build a positive future for business…
Tech Is The Future, but don’t forget the people
Technology is here to solve our challenges, not the other way round. Reliance on technology doesn’t necessarily answer the need to solve problems from…
Trust And Connection Driven Design
Understanding behaviour to create better products and services encourages a stronger connection. Business to the user and vice versa. To stand any chance of…
