There’s Still a Gap
How confident are you when you make an important decision about your customer experience? What data are you relying on? There was likely a…
Experience UX blog
Designing digital in a distracted world
We live in a world that demands a lot of attention. Whether someone is doomscrolling in a noisy café, managing fatigue via a health…
User Personas or User Profiles? Using them well is all that matters.
2025 has been quite a research (rather than testing) heavy year so far for Experience UX. Much of this has been helping clients to…
AI & User Research: The human element
Understanding user needs and behaviours is the primary goal of user research and usability testing, guiding the creation of intuitive and effective digital products.…
The trouble with ‘User Research’
“Sticks and stones may break my bones but words will never hurt me” But of course they do. And they also hurt our work.…
From data to insight – bridging the gap with user research
User research and usability testing cover much ground, but a common aspect that I refer to is the value of understanding the “why” behind…
Website navigation is often a hindrance to user experience
A website navigation is there to help a user to find their way to the content they need or want. However, this feature that…
Three important phrases for effective user research
Every day, research can be fraught with challenges; from logistical considerations to technical melt-downs. Added to that is the pressure. Many researchers struggle with…
Remote research tech challenges, and what to do
For UX Researchers, Zoom has become an indispensable tool for conducting moderated user research online. Its convenience has allowed us to observe respondents from…
A moderated approach to user research
When we talk about usability testing and user research at Experience UX, we are referring to qualitative and moderated user research. Qualitative because we…
How many respondents do we need?
Many people, who are new to usability testing, struggle with the idea of only testing with five, ten, or even fifteen people. It doesn’t…
