What your users do is only half the story.
How we work
Most organisations have access to more data than ever. Analytics, heatmaps, session recordings – they tell you what your users are doing. What they rarely tell you is why. That’s where we come in.
We work directly with real users – observing, listening, and asking the questions that data can’t answer. The result is clear, evidence-based insight that helps you make better decisions about your digital products and services. We do this through three core disciplines:
User Research
Before you can improve the experience, you need to understand it. We use a range of research methods – remote and face to face – to get beneath the surface of user behaviour. Not what your data says they do, but what they actually need, expect, and struggle with.
Usability Testing
Watching real users interact with your website or app is one of the most valuable things you can do. It removes assumption, surfaces problems you didn’t know existed, and gives you the evidence to make confident design decisions. We run usability testing as stand-alone projects and as ongoing programmes – because the best organisations treat it as business as usual, not a one-off fix.
UX Design
Good UX design is largely invisible – users simply find what they need without friction or frustration. We apply research-led thinking to structure, navigation, and interaction design, so that your digital products work for the people who use them.
Do you recognise any of these?
Traffic but no conversions
Your analytics show people arriving but not doing what you need them to do. You know what is happening. You just don’t know why – and that’s the part that matters.
Decisions made on assumption
Without direct user insight, even experienced teams default to their own perspective. We put you in the room with real users, so decisions are grounded in evidence rather than opinion.
Falling behind the competition
If your competitors are investing in user experience and you’re not, the gap will show. We benchmark your critical user journeys against competitors and give you a clear action plan.
Trusted by UK organisations to find the answers their data can’t give them.
How can we help?
Are you launching or planning a new digital product? Or do you want to test your website or app? Please get in touch for a no obligation conversation.
01202 293652 amyhunter@experienceux.co.uk