Posts Tagged "learning UX"

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The difference between marketing profiles and user profiles

sam

At University we always designed for the ‘target audience’, broadly meaning; the people who would use the product/website etc. Sounds simple and straightforward enough, and yet I always struggled with it, but never understood why.   So, what does a…

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Three Usability Testing Tips from a Rookie

Having participated in several usability tests – as an observer only – you would think I’d be more prepared for when the guys turned around and told me what my next challenge would be; to carry out a usability test…

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Why we should appreciate invisible design

sam

Recently I read the excellent Don’t Make Me Think by Steve Krug. One of the key points Krug makes is that a good website should be invisible. A user has a goal to reach and that is their focus. The…

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It’s easy to blame stupid users for poor design

sam

Having started as Junior User Experience Researcher at Experience Solutions, I have been introduced to the world of user experience. As I come from a predominantly graphic design and retail background, I thought it was safe to say that I…

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