User Personas or User Profiles? Using them well is all that matters.
2025 has been quite a research (rather than testing) heavy year so far for Experience UX. Much of this has been helping clients to…
Experience UX blog
Website navigation is often a hindrance to user experience
A website navigation is there to help a user to find their way to the content they need or want. However, this feature that…
Three important phrases for effective user research
Every day, research can be fraught with challenges; from logistical considerations to technical melt-downs. Added to that is the pressure. Many researchers struggle with…
A moderated approach to user research
When we talk about usability testing and user research at Experience UX, we are referring to qualitative and moderated user research. Qualitative because we…
How many respondents do we need?
Many people, who are new to usability testing, struggle with the idea of only testing with five, ten, or even fifteen people. It doesn’t…
Tech. checks are always worth it
In the world of project management for researchers, one tool that has become essential is tech checks. These online pre-session meetings with participants allow…
The peril of the ‘Convenient Customer’
Have you ever talked to colleagues about who your website users are and noticed how perfectly aligned to the organisation or current campaign they…
Optimising your in-person workshop
We recently took the opportunity to facilitate an in-person workshop on one of our projects. Since moving to a more hybrid way of working,…
Do your customers know what they want?
In a recent conversation I was informed that the Brand & Marketing team were now allowed to use AI to create brand materials, content,…
Good habits preparing for research
No matter how many research sessions you facilitate you are always bound to feel a pang of apprehension the night before. In my five…
How to optimise observing remote research sessions
It is fair to say that since the world switched to remote working it has been slow to revert. Not only are we seeing…
