User research is a tough gig. There are many things that can trip you up, or cause a whole lot of heartache. In this article I’ve sought to compile a list of practical tips and tricks, as well as the…
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5 Ways to Improve Your Student Recruitment
We’ve learned whilst doing user research for our clients in the education sector that getting the user journey right for prospective students can be extremely challenging. Research participants have demonstrated that the process of finding an institution you want to…
Ouch! We UX tested our site and had to change our entire business
Around this time last year, I sat in a room watching people talk about how dull and boring our brand was. The business I had set up with Ali eight years ago with so much hard work and passion was…
Is this common UX fail ruining your online form conversions?
Nearly every insurance quote form requires users to enter their job title. If your form is one of these, chances are that it’s causing users an issue and ultimately turning their experience a little sour. We’ve observed hundreds of participants struggle with…
Healthcare UX: which areas need the biggest experience re-vamp?
It’s 8am on a dreary Monday morning and you need to book a doctor’s appointment; that shouldn’t be too difficult, right? In a bid to generate ideas for a healthcare UX research and innovation project, it became clear that…
User Testing – from curiosity to luxury to necessity
I read an article the other day about a guy called Frederic Tudor who after travelling to West Indies, saw the great opportunity to fill a gap in the market. For years living in New England, enjoying the benefits of…
How to improve your ecommerce basket – usability insights from top 20 retailers
Learn how to improve your basket with our comprehensive user experience review of the top 20 ecommerce sites this Christmas.
12 tips for hosting usability testing sessions at your office
If you want an easy life, let your usability testing agency host the usability sessions at their labs. They’ll organise everything, so you just need to turn up when you want, munch on some biscuits, and drink too much coffee….
Usability Report – Women’s Fashion Product Pages
We carried out a heuristic evaluation of leading women’s fashion retail websites, to rank them in terms of usability. We judged 30 product pages to see how they compared against our 66 point usability scoring system.
9 questions to ask your usability testing supplier
Choosing a supplier you like and trust can take a lot of time and effort. Especially when a lot of potential suppliers all seem to say the same things. With the wealth of UX agencies in the digital industry, it…
