Archive for October, 2010

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4 lessons The Apprentice candidates should learn about focus groups

damian

You’re fired! If you’re a fan of The Apprentice you’d be forgiven for thinking that a focus group is an opportunity to convince your target audience that they want your product. You may believe that it is simply a mechanism…

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10 great user experience blogs

damian

Finding sources of inspiration and new perspectives on user experience keeps us fresh and motivated. There are plenty of people who are passionate about designing good experiences for users. Here’s a round up of the most notable blogs we’ve stumbled…

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Are purchase decisions harder when shopping online?

damian

A long time ago, I could go into a sports shop, look along the line of trainers, pick one I liked that was the right size, colour and price, pay for it and go. Recently, inspired by a growing waistline…

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Does web-retargeting benefit or just scare users?

damian

Retargeting example – See larger image As part of a casual query, I once typed in my car registration into a certain site that offers to purchase absolutely any vehicle. Scoffing at their derisory offer for my motor, I went…

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