UX research provides a wealth of insights which can be influential in the creation and design of digital experiences. Often these insights are presented back to clients through slide decks, documents and emails. But sometimes it’s difficult to fully comprehend the significance of a finding when it’s just one slide in a 70-slide presentation. This can result in people, most commonly stakeholders, becoming overwhelmed and disengaged from the research. Whilst the number of findings cannot be changed, the way we present these findings can.
A mini-museum takes a different approach to delivering back findings compared to your standalone delivery. It goes beyond reporting and creates an immersive experience offering people the opportunity to walk through each stage of the research, understanding the journey of the project and how the findings came to be. The concept of a mini-museum involves visual displays of workshop and research findings through a variety of different mediums. This can include videos from research, testimonials and handouts.
Due to its nature, the museum format encourages casual conversation about the research and provides the opportunity to browse the findings at leisure. By delivering the information in a friendly, hands-on, and accessible format we increase client interest, particularly with stakeholders. This not only improves engagement with UX research, but it also increases empathy towards the users and, therefore, buy-in to future projects.
We specifically design the artefacts to continue to be displayed beyond the life of the project, allowing people to engage with the deliverables without Experience UX needing to be on-site.
After a recent mini-museum our clients said ‘The mini-museum was an effective way of showing the rest of the organisation what has been going on during our discovery project. It was incredibly useful to have the team from Experience UX on hand to answer questions from colleagues and stakeholders. The mini-museum was a great opportunity to bring to life and emphasise our user-centric approach to our stakeholders. Colleagues who hadn’t been involved in the project were really interested to read the user profiles and we had lots of conversations about how these relate to their areas of work.’