It was only a matter of time before usability and user experience became the main differentiator in advertising campaigns. The recent confused.com TV ad campaigns focus entirely on user testimonials which explain how easy to use the new website is.
Where online companies have stiff competition in an economic climate where providing a good experience is key, we expect to see more and more marketing campaigns to focus on customer experience and website usability.
Below is one of the ads from the campaign.
Can you claim to offer a better customer experience than your competitors?