3 of my biggest Bugbears – because users were ignored
by Ali Carmichael, Managing Director and Owner

3 of my biggest Bugbears – because users were ignored

“In medieval England, the Bugbear was depicted as a creepy bear that lurked in the woods to scare children” – Wikipedia, May 2011


Hand dryer

I’m generally a pretty happy go lucky chap, but even I have moments when certain things irritate me. I call these my Bugbears. They are reoffending irritants, and I should really know better than to lower myself into a rage every time I encounter them.

In an attempt to better understand my Bugbears, I have realised that they are irritating and frustrating because someone in the chain of development has not thought about the user. Or more accurately, has thought about the user but has chosen to ignore them.

Let me share three of my bugbears:


1. Hand dryers that don’t dry hands

I’m sure you’ve all experienced this. After going to the loo in a service station, restaurant, cinema, etc, you (I hope) thoroughly wash your hands, amble to the hand dryer and place your dripping wet hands under the machine, only to be greeted with a meek outflow of air. It’s like the machine has a little fairy inside blowing on your hands. After a few seconds you realise that this isn’t going to work, and walk out wiping your hands on your trousers, or covertly drying them in your pockets.

I don’t believe that the manufacturer has tested these and thought, “you know what, these dry my hands really well”. And I don’t believe the buyer has tried the hand dryer and thought, “my customers are going to love these hand dryers”. I imagine what they have thought is, “hmm, these hand dryers are pretty crap, but they are cheap, and I’m sure the users won’t mind”.

Well, they do mind! At least I do. Isn’t it bliss to see a Dyson Airblade or a World Dryer Airforce hanging on the wall?


2. Coffee full to the brim

I love my coffee. Judging by the number of Costas, Neros, Starbucks, etc, there are these days I’m sure a lot of people do to. I generally order an Americano with hot milk. When I’m taking my coffee away, the Barista has the job of topping up the coffee with the hot milk. Now, the fact I’ve ordered a take away suggests I’m walking off somewhere with my coffee in hand, so how come the Barista tops up the coffee to the brim of the cup, then squeezes on a lid?

The result is me arriving at my destination with wet, burnt fingers, coffee smudges on my shoes, and a coffee cup and lid that do not look healthy.

All the Barista has to do when they’ve topped up the coffee is pour a little away. Surely they look at the full cup and realise that it is not possible to walk this anywhere without spilling it? But they still carry on and pop a lid on. To all you Baristas, just think about the user experience when you top up a cup. I won’t ask for a discount because you pour a little away to save my fingers and my shoes!

I shouldn’t have to ask the Barista to pour a little out for me!


3. Ticket machines that don’t give change

I don’t really need to explain this one. Regardless of what they say, there is only one reason why a council would install non-change giving ticket machines in public car parks, and then charge tariffs like £1.30, or £2.80. When the decision makers sat around the meeting room table discussing which ticket machines to install, surely someone in the room raised the point that customers will be pretty pissed off at not getting change. I’m sure this was even discussed. But the user experience was not considered important enough over making free money.

So you see, these Bugbears exist because common sense user experience practice has been ignored somewhere along the development or delivery process. All it takes is for someone in the decision making process to champion the user and maybe we can rid the world of Bugbears!

What are your Bugbears, and are they because the user experience has been ignored?

UX Consultant Emma Peters

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