Child at bottom of steps looking like about to take a first step upwards - Photo by Jukan Tateisi on Unsplash

Take a step up with User-Centred Design

As technology advancements change the world around us, one constant remains – there is a person at the end of it.

Exceptional usability and user experience are the keys to a digital competitive advantage. Visionaries, like Steve Jobs, knew this instinctively.

With so much noise it is easy to lose sight of the simplicity that user-centred design offers. Customers simply want digital interactions that work seamlessly and effortlessly.

At Experience UX we know that achieving this isn’t easy when you’re managing deadlines, chaos and complexity behind the scenes.

In addition, the myriad of terminology further confuses the landscape. For example, should your focus be customer experience, customer service, UX, UI, usability, service design, CRO, or human factors?

But here’s the good news: you can start small. Take manageable steps towards understanding your users, and you’ll soon see how their perspective can drive better outcomes.

Try these simple actions to help your user-centred journey:

  1. Forget the latest terminology. Focus on whatever already makes sense for your internal conversations today.
  2. Start with a single touchpoint. A campaign landing page is a great place to begin. It’s small, measurable, and you likely already have some performance data.
  3. Put yourself in your users’ shoes. Identify the pain points and areas of confusion. How can you simplify the experience?

At Experience UX we believe that creating intuitive digital interfaces doesn’t have to be complicated. It starts with seeing things from your users’ point of view.

To learn more about how we can help you with improving your user experience:

    You've got to start with the customer experience and work backwards to the technology by Steve Jobs

    Further reading

    Usability or Experience

    What our customers say:

    “Dedicated to our end user, they always deliver top quality analysis and show care and compassion when working with our staff and volunteers.”

    Oli Gitsham
    User Experience Manager, RNLI

    “I always enjoy working with EUX. Personable and excellent, their actionable insights improve both usability and user experience”

    Victoria Stead
    Digital Optimisation Manager, Open University

    “Easy to work with. Able to get under the skin of things quickly. Creatively curious. Delivers.”

    Claire Sims
    Director Communications & Marketing, Bible Society

    Research > Architecture > Design

    We refer to User-Centred Design as a framework that will shape the front end of a website based on user requirements and expectations, the needs and goals of the business, and effective usability and experience design.

    The intention is to sit before creative design and, ideally, prior to briefing in the development team.

    The framework of Research > Architecture > Design includes an array of methodologies, which are included depending on the needs of the specific project. In addition to the individual steps within each phase, testing with users continues throughout.

    Graphic to show EUX user centred design process: Research, Architecture, Design

    User-Centred Design
    Simple. Obvious. Effective. 

    About Experience UX

    Established in 2007, we’re experts in understanding the user experience. Helping you to see your website through the eyes of the people who use it, we provide you clarity and direction to deliver unbeatable usability and experience across mobile and desktop.

    Ali at Experience UX with the team in the background

    Let’s Chat

    If you have any questions about user-centred design, or how to encourage your business to become user-first, please do get in touch for a chat.

    01202 293652 alicarmichael@experienceux.co.uk