We are experience design pioneers

Meet our passionate team

We’re a team of researchers and consultants committed to simplifying digital experiences by understanding user behaviour. We empower our clients with actionable insights from our award-winning user research process.

Ali Carmichael

Founder & Managing Director

About Ali

Ali is a keen observer of the connection between brands and people. A proponent of a customer-first business world, Ali has worked in digital for over 20 years across Project & Account Management, UX, and as a business owner. Ali enjoys a pub lunch and camping with his family, but at home, he is mostly a climbing frame to his four young children.
Head of UX Jenny Lewis

Jenny Lewis

Head of UX

About Jenny

Originally trained in Graphic Design, after graduating Jenny soon discovered an industry that perfectly blended her fascination with people and psychology, with creativity and design. Jenny is responsible for shaping long-term relationships with client teams, developing our products and services, and overseeing the delivery of projects for brands such as Burberry, Ellen MacArthur Foundation and The Open University. She loves sharing what she has learnt by facilitating training workshops and coaching junior team members. Outside of work you can find her exploring the local area or reading a good book.
UX Consultant Emma Peters

Emma Peters

UX Consultant

About Emma

Emma is naturally curious about why people do the things they do. Naturally, this led her to become a member of our research team. Educated to a Master’s level in Psychology, and a member of the British Psychological Society, Emma is always looking to improve her craft and learn more about the human mind. This means you will often catch Emma watching documentaries and reading in her spare time.
Digital Strategist Dave McRobbie

Dave McRobbie

Digital Strategist

About Dave

Dave is a digital strategist focused on and understanding how digital is impacting the way humans think, create and connect. He believes experiences are well, experienced rather than re-defined, and designs digital environments that support both business and human objectives. He is a Trustee of a Mental Health charity and is completing a Masters in Philosophy with a focus on the influence of technology on individuals, wider society and culture.
UX Consultant Amy Hunter

Amy Hunter

UX Consultant

About Amy

Having spent seven years working in market research across retail, travel and fashion, Amy brings her qualitative experience to improve the world for digital users. Amy is equally at home observing users exploring online services, delivering workshops, or immersed in analysis to reveal actionable insights. Outside work you’ll typically find Amy faffing with flowers or walking her beloved spaniel Pip on the beach.
UX Consultant Matt Fisher

Matt Fisher

UX Consultant

About Matt

Matt is a champion of common sense UX that positions brands as fans of their users, and friends with their customers. With a background in marketing, web, and app development in the public and charity sectors, Matt binds big picture vision to coalface detail. Outside of work, you’ll find Matt adventuring with his family near the sea on a paddleboard or bike.
Trainee UX Researcher

Sophie Corbin

Trainee UX Researcher

About Sophie

Sophie’s graphic design background is the source of her eye for detail and creativity. Combining her skills as a designer with her experience within the hospitality industry, she has a natural empathy for the end-user, fuelling her willingness to serve and create first-class customer experiences. Outside of work, you’ll find Sophie on family walks with their ‘Foxy’ dog, Roxy or indulging herself in a series.
UX Researcher Pierre Howell

Pierre Howell

User Researcher

About Pierre

Pierre’s background as a teacher, mentor and actor fuels his passionate approach to understanding people. With a wealth of experience in the public sector and social entrepreneurship, he has a proven track record of delivering explorative workshops to uncover empathy and craft creative solutions. Outside of work, you’ll find Pierre with friends and family, writing poetry or watching movies.

I love working in a team that genuinely care about what they do

Head of UX Jenny Lewis Jenny Lewis, Head of UX, Experience UX

Our core values

These are the five values that we hold central to everything we do. When you work with us, you can expect these values to shine through from the moment we first meet.

Refreshingly honest

We’ll be honest with you from the start. We see our role as telling it how it is, free from bias, independent from any agenda. Our ultimate aim is to help you see your product or service through the eyes of your users.

See the bigger picture

We’ll always seek to fully understand a problem before designing a solution. Every time we work on a project we want to know the business objective and the project team’s goals, as well as what the user needs.

Deliver great experiences

The world is full of design decisions that lack empathy or an understanding of what users need. For us, thinking about what users need when you’re creating something seems like such a simple thing. So our proposals, reports, wireframes and everything we create is designed to make life easier for the people who will use them.

Always improving

We’re constantly improving the way we do things. Our thirst for learning new methods, tools, and techniques means we’re always picking the best approach for the project. We believe that small incremental improvements lead to massive gains.

Make a difference

We have to believe our work will make a difference. Before we deliver a piece of work we always ask ourselves if we truly believe it will solve the problem, lead to business gains, and make a difference to your users. If we’re not sure, we’ll spend more of our own time working on the solution.

Let’s Chat

If you’re ready to introduce the innate power of human centeredness to your products, services and brand, drop me an email today.

01202 293652 alicarmichael@experienceux.co.uk