Usability Testing

It’s all too easy to make decisions based on a hunch, but when it comes to increasing conversions it’s essential to get a different perspective. Usability testing and user research are the best tools for identifying what’s really happening and why users are dropping out of the process. We’ve been conducting usability tests for 12 years and would love to help you plan and run conversion improvement program based on evidence and not guesswork.

Join the clients we’ve empowered with Usability Testing

Online conversion rate has improved by about 50%. When you’ve got a high volume of quotes coming through, it makes a huge amount of difference”.

Matthew Carter, Digital Marketing Manager, HomeLet Insurance

Book a free consultation

Chat with one of our Usability experts and benefit from our 12 years of experience running usability tests.
It won’t cost you a thing and we’d love to help if we can.

Usability testing to improve conversions

Our focus on these core aspects throughout all of our research means that we never lose sight of the bigger picture:

Tailored Usability Tests

Throughout our research process, we work closely with your team to design an ongoing usability testing plan to fully explore which areas of your site you need help with. We’ll tease out all of those burning questions and design a usability test plan to gain insight into all areas of the user experience. Each round of user research is carefully planned to fit into your ongoing development process.

Natural User Journeys

We design our usability testing research to allow you to see natural user behaviour at all times. We believe it’s essential to limit interruptions, and ensure our test scenarios encourage users to show us how they would normally use a site. We also make sure that we test the entire user journey, starting before they reach your site, looking at what they do during their visit, and where they go after they leave.

Competitor Usability Benchmarking

Your users spend more time on competitor sites than they do with yours. They shop around and visit multiple sites in one session. It’s essential to research your site alongside your competitors to get a true picture of the quality of your user experience. You’ll gain an understanding of your competitors’ UX successes and failures and we’ll provide you with a benchmark score that details the key areas for improvement.

Multi-platform Usability

A site that works well on desktop may offer a poor user experience on mobile and tablet. Our usability testing approach allows your team to observe users interacting with your site on all platforms as standard and delivers a final solution that works for users whatever device they’re using.

Since going live we have seen an “89% increase in conversion rates and customer satisfaction scores went through the roof.

David Oliver - LV=David Oliver, User Experience Manager, LV

Plan your research with us today

One of our Usability experts will work with you to understand your unique situation, and help you with a high level research plan.
It won’t cost you a thing and we’d love to help if we can.

Neil - Experience UX

Let’s Chat

We’re passionate about UX and are happy to help, whether you’re a client or not. If you’ve got a challenging UX issue or simply want a friendly steer in the right direction, get in touch with Neil and make his day:

01202 293652