Posts Tagged "web user experience"


10 ways ASOS convert visitors to buyers


Online fashion retailer ASOS has been in the news once again for another year of soaring success and at a time when other retailers are reporting another quarter of ‘difficult trading conditions’. Rob Bready, Product and Trading Director at ASOS…

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Stop waiting for the perfect time to run usability tests

  “Perfectionism is the enemy of progress”. This is a quote I’ve found to be very true throughout my life. Whenever I hear it or read it, I remember to stop trying to do everything perfectly and focus on getting…

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Insight from usability testing – how to get more online donations

When usability testing charity websites we see the same user need being unfulfilled time and again. Before making a decision to donate, volunteer, or fundraise for you, users need to know where the money goes. They’ve heard about charities eating…

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3 useful UX lessons you can learn from

If you live in the UK, you’ll be hard pressed to avoid The Olympics at the moment. One of the main talking points, certainly for Londoners is the traffic nightmare expected to jam the roads, underground, buses and trains. In…

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Telegraph redesign is more user centred

As a keen photographer I love looking at images. I have a variety of sources to feed my need for regular photography inspiration: Flickr, 500px, twitter, blogs and so on. One of my favourite sources of inspiration is seeing the…

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The after-sales anti-complaints process

It’s a well known fact that us Brits hate to complain. Instead, we like to keep quiet, seethe internally, and then vote with our feet and never use the service again. But there are occasions where you know you need…

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Crazy Egg – Our Review


What is it? Crazy Egg is an online tool that monitors individual pages from your website, giving you a breakdown of where different visitors have clicked and on which part of the screen. There is also some more basic analytics…

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A UX perspective on Horizontal scrolling

I was talking to someone the other day about the new BBC homepage which employs a way to navigate through content from left to right. I thought it was well implemented, and knowing the BBC they would have user tested…

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Why we should appreciate invisible design


  Recently I read the excellent Don’t Make Me Think by Steve Krug. One of the key points Krug makes is that a good website should be invisible. A user has a goal to reach and that is their focus….

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Getting the balance right between website business goals and user goals


Our primary function as a business is to bring our clients closer to the users of their website. It’s difficult to remain objective and see things from your users perspective when it’s your website. When you have conceived ideas, directed…

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