Posts Tagged "ecommerce"

basket-usability.jpg

How to improve your ecommerce basket – usability insights from top 20 retailers

Learn how to improve your basket with our comprehensive user experience review of the top 20 ecommerce sites this Christmas.

Read More
womens_fashion_ecommerce_logos.jpg

Usability Report – Women’s Fashion Product Pages

We carried out a heuristic evaluation of leading women’s fashion retail websites, to rank them in terms of usability. We judged 30 product pages to see how they compared against our 66 point usability scoring system.

Read More
1.gif

How Fat Face increased ecommerce sales by 39%

Fat Face have recently hit the headlines declaring a 39% increase in ecommerce sales, following the relaunch of their website. We were intrigued to find out what had changed to trigger such an increase in sales, so we carried out…

Read More
beautiful_ecommerce.gif

5 beautifully designed ecommerce sites that entice shoppers to buy

The temptation for many ecommerce websites is to simply follow convention by creating a site using a familiar design approach. Whilst we certainly wouldn’t advocate throwing away a tried and trusted ecommerce formula, we wanted to share some examples of…

Read More
LEAD620.png

The Power of Perceived Usability – Why Good Graphic Design is Essential

damian

Attend any business development or marketing seminar and you’ll hear the term ‘perception is reality’. This refers to the general principle that what the customer perceives about your business, website, product, etc., is effectively what it is. No matter how…

Read More
123.png

The 6 ways AO.com improved online conversions

Appliances Online, or AO.com, as they are now known, have recently listed their shares on the London Stock Exchange and reached a staggering company value of almost £1.6bn.     How has this business, that was virtually unheard of a…

Read More
1.0.gif

Interactive Ecommerce Videos: Good UX or Gimmick?

damian

When customers are comparing different products, we often find that product pages with videos give people more confidence in their purchase. It’s no surprise to see online retailers try to integrate more videos into their sites. In an attempt to…

Read More
Lead.png

How to turn social media engagement into ecommerce sales

jenny

We often receive requests from companies in need of UX advice, and thought this would be relevant to share with our readers. The founder of Isabel and I, a relatively new Australian clothing brand, got in touch asking how to…

Read More
HouseoffraserFW1.jpg

4 tips to increase conversions by improving your navigation and drop down menus

jenny

Choosing the right navigation can be a minefield. Before you know it you’ve accidentally stuffed every single option into one gigantic menu, overwhelmed your visitors and deterred them from purchasing from your site. A mega drop down menu has become…

Read More
Skype-signin.png

A quick win to improve password entry

One of our clients is in the process of re-designing the registration process on their ecommerce website. She got in touch and asked our thoughts on whether she really needed to mask users’ input in the password field and display…

Read More