Category Archive for "User Research"


Is this common UX fail ruining your online form conversions?

Nearly every insurance quote form requires users to enter their job title. If your form is one of these, chances are that it’s causing users an issue and ultimately turning their experience a little sour. We’ve observed hundreds of participants struggle with…

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Healthcare UX: which areas need the biggest experience re-vamp?

  It’s 8am on a dreary Monday morning and you need to book a doctor’s appointment; that shouldn’t be too difficult, right? In a bid to generate ideas for a healthcare UX research and innovation project, it became clear that…

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User Testing – from curiosity to luxury to necessity

I read an article the other day about a guy called Frederic Tudor who after travelling to West Indies, saw the great opportunity to fill a gap in the market. For years living in New England, enjoying the benefits of…

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How to improve your ecommerce basket – usability insights from top 20 retailers

Learn how to improve your basket with our comprehensive user experience review of the top 20 ecommerce sites this Christmas.

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12 tips for hosting usability testing sessions at your office

If you want an easy life, let your usability testing agency host the usability sessions at their labs. They’ll organise everything, so you just need to turn up when you want, munch on some biscuits, and drink too much coffee….

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Usability Report – Women’s Fashion Product Pages

We carried out a heuristic evaluation of leading women’s fashion retail websites, to rank them in terms of usability. We judged 30 product pages to see how they compared against our 66 point usability scoring system.

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9 questions to ask your usability testing supplier

Choosing a supplier you like and trust can take a lot of time and effort. Especially when a lot of potential suppliers all seem to say the same things. With the wealth of UX agencies in the digital industry, it…

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5 ways to increase online donations – Free eBook

We have put together a free ebook to help non-profit organisations increase online donations. Having spent over 100 hours studying users performing usability tests on non-profit websites, we have a wealth of useful insights to share. This guide outlines small…

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Lunchtime Learning – Don’t listen to users, sample their experience

It’s that time again – grab your sandwich and take a look at this presentation by Tomer Sharon (@tsharon) from Google. Tomer shares a ‘strategic research technique to uncover user needs’, at LeanUX Researchapaloozafest  

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A/B Testing and why making assumptions in UX is a dangerous game


Between projects we like to set up A/B testing experiments on our website which test theories and ideas that come up during client work. Our latest experiment focused on how to encourage users to download a free guide by testing…

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