Archive for September, 2008


The 10 most common reasons for poor usability – part 1


You only really notice the usability of a product when it’s not there. It’s very easy to come up with examples of poor usability, but for the most part, people don’t usually know the reasons for why one product is…

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Small changes can make a big difference to customer experience


I paid for a train ticket over the counter yesterday. As I completed the transaction I nearly walked off leaving my Debit card in the PIN machine. As I turned back to the machine to retrieve the card the chap…

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