We’re a team of UX researchers

We support ecommerce and finance UX teams to regularly test and improve their website with real users.

Our Team

We’re a small, specialist team working closely with internal UX teams. We’re careful to choose the UX teams that we have the best fit with.

Ali Carmichael

Ali Carmichael

Commercial Director
Damian Rees

Damian Rees

User Experience Director
Oliver Gitsham

Oliver Gitsham

Senior User Experience Consultant
Caroline Bell

Caroline Bell

User Experience Consultant
Jenny Coford

Jenny Coford

User Experience Researcher
Harry Barnes

Harry Barnes

Marketing Assistant
Steve Penfold

Steve Penfold

Board advisor

Our Story

Experience Solutions was founded on the belief that companies should be doing more to understand what their users need before designing digital products and services.

Prior to setting up the company in 2007 Ali and Damian felt that many websites would go live with little or no thought for users. It was always about the technology first, users later. They set out on a mission to change this.

Over the years we’ve worked with top UK clients and their internal teams, we found that our skills and experience best align with internal UX teams working on finance and ecommerce websites.

We now work closely with UX teams to help them overcome internal politics and implement positive changes based on evidence from our user experience.

Our core values

These are the 5 values that we hold central to everything we do. When you work with us, you can expect these values from the moment we first meet.

Refreshingly honest

We’ll be honest and open with you from the start. We see our role as telling it how it is, free from bias and independent from any agenda. Ultimately our aim is to help you see your product or service through the eyes of your users.

Always improving

We’re constantly improving the way we do things. Our thirst for learning new methods, tools, and techniques means we’re always picking the best approach for the project. We believe that small incremental improvements lead to massive gains.

Quality UX

The world is full of design decisions that lack understanding or empathy with what users need. For us, it seems such a simple thing, to think about what users need, when creating something. So our proposals, our reports, our wireframes, everything we create is designed to make life easier for the people who will use them.

Bigger picture

We’ll always seek to fully understand a problem before designing a solution. Every time we work on a project we want to know the business objective, the project team’s goals, and what the user needs.

Make a difference

We have to believe our work will make a difference. Before we deliver a piece of work we always ask ourselves if we truly believe it will solve the problem, lead to business gains, and make a difference to your users. If we’re not sure, we’ll spend more of our own time working on the solution.

Our Mission

We’re all busy people with our own struggles. Life is complicated enough. We believe that it is not acceptable to create confusing website experiences that make people feel stupid. It doesn’t have to be this way.

We’re on a mission to make all websites a pleasure to use.

Join us on our mission

If you think you can help us reach our goal then we’d love to hear from you. We’re always looking for people who share our passions. If you feel you have something to offer, please get in touch

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